Beads are part of the cultural heritage there are in Ghana. From the Northern to the Southern parts of Ghana. All the way to the East and to the West; Beads have their peculiar significance in every part of Ghana. However, in all these areas, beads form a significant part of Ghanaian’s jewels collection.

We are somewhat out of the era where so much significance was given to the quantity of beads one wears to determine one’s social status or wealth; but we can not deny the cultural attachment one feels when a person wears them.

Traditionally, beads; be it necklace or bracelet it ones worn on the waist by women was considered precious jewellery in the olden day and even today.

The making of beads into fashionable items; has taken a different turn in Ghana.

Not only do people use beads for necklace or bracelets anymore; people decorate sandals with beads and even make bags with beads!
Can you imagine?

For some people working with beads it is fun. For others it is an opportunity to make money. And for most people; it is the joy they find, knowing they are expanding the culture of Ghana.

As every part of a culture does; the wearing of beads keeps people together. It gives people a cherished identity wherever they find themselves; because they feels like royals.

With beads, one need not fear fading or wearing off their jewels. It can be worn anywhere and anytime.

On a regular, jewels made of beads do cost from 1$ to 25$ depending on the article a person wants.

As we in “The Year of Return” as declared by the President of Ghana, Nana Addo-Dankwah Akufo Addo; let us embrace the beauty of out culture.
Let’s wear beads; wear Ghana by supporting the beautiful things we have.

*BEADS ARE FOR THE MOTHERLAND*

In recent times the world has seen a significant growth and increase in business management. Every organization now strive for success and this is being done through the binding force of a Public Relations Department. To unearth the full potential of an organization, it must be understood that the PR department and it public’s play a significant role to achieve this. In this digital world, communication is key to significant growth. Many businesses have flourished with a good working PR. The Department of Public Relation undertakes research, solving and managing crisis. The PR department also outlines articulate measures to achieving full success of the organization. These measures are what Deft Consult seeks to offer and also build the gap between organizations and their public’s. PR is very important and critical tool in every business or organization. At Deft Consult, we build mutually beneficial relationship for our clients.

The Ghana Institute of journalism student representative council(SRC) held a week long celebration as part of it’s constitutional mandate to entertain it’s members. The celebration started from 11th March to 17th March. The theme for this year’s “wear made in Ghana and be a Ghanaian”.

The celebration was launched with on 11th of March on GIJ campus lecture Hall D1. It was followed throughout out the week with an Expo.

With students exhibiting the product and work displaying the creativity of Ghanaians. On Wednesday, the 13th of March was iced with a movie night at the press center. It was a fun time as students came out in their numbers.

Thursday 14th March, was a beautiful day as people bought and sold Ghana made items. The evening was a time of get to getter for the student at the press center, where student artist came to entertain tbeir colleagues.

The following day was dubbed artist night at the international presa center, artist Titan,Two thirty, Tikki and others came to rock the stage. Capasta of the telemo hitsong came to move the crowd into a frenzy mood.

Tinny, tge ones ladies favorite man was not left out of the celebration,he brought back the feeling of 2000-2007 eara of good music.

At the time many thought the night was over, was when a surprised gift came on stage. El the ‘you go kill me’ hit singer turn the place opside down,the feeling was the best thing in gij for the passed 60years for most students.

The GIJ-SRC week ended with a packed program for the weedend school where drinks and food were in abundance.

Deft consult has in depth knowledge with regards to public relations. Public relations is a must for every company as it’s an integral part of managing crisis. Public relations is about taking risk to solve crisis. We need to see or vision crisis and come up with a solution to manage the crisis.

Public relations is the management function that establishes and maintains mutually beneficial relationship between it’s publics and organization. To manage crisis tools such as press conferences, press release etc. is used as a medium to address the issue thereby managing and decreasing fear and possible loss of clients to our noble clients companies.

Issues like false rumors about companies products and services can go a long way of damaging the company and this shouldn’t be taken lightly. I guess you will be wondering how it can be dissolved from further catching fire. Well you might lose customers because of what they hear but clarity and been honest with your customers will decrease the crisis by addressing the issue through press releases and conferences whiles conducting further investigations to pursue those tarnishing the company’s image to appear clean in all dealings.

Public relations (PR) is the management function that establishes and maintains mutually beneficial relationship between the organization and it’s publics. Public relations often times conflicts with advertising and marketing which is very wrong. Eventhough they work hand in hand for a companies success but Public relations isn’t marketing and advertising. Public relations deals with publicity and the companies identity, image and branding. Public relations also make gains for one’s company.

Why your company needs public relations is as follows;

As a company, public relations is an integral part that makes your company be in the limelight for all the good reasons and not the bad reasons.

Public relations envisions risk and come out with solutions to curb it from further affecting the company. Where there is a problem you don’t need to sit and watch for it to escalate and lose customers and potential one’s but rather with the help of public relations firms such us the best Deft consult we got you covered in these areas and come up with strategic decisions to curb the situation and make your company the best among your competitors.

Public relations also sees to the companies publicity that is making the company known to all and to gain more clients and profits. How do public relations do that? Traditional media such as radio, television and newspaper are employed to help with the companies publicity. Fortunately social media is now one very good publicity space to get in touch with the publics through social media platforms such as Facebook, Twitter, Instagram etc. Issues and feedback can be addressed instantly with social media which makes it now the best space to create good publicity for your company.

Social media visibility is key to a company’s publicity, if we talk of publicity not just likes and comments but interacting and establishing relationships with potential customers and customers to further expand your business to reach the top brands in order to gain more profits. At Defts consult we see to all these to make your company look good in the public eye by coming up with concrete plan that covers content and convincing messages to the target market to gain your company more customers.

Information sharing is very important and plays a role in making your company known to the public. As a company your potential customers feeds on vital information you put out there to purchase your services and products. Information should always be out about your services, products and company.

As the saying goes image is everything. In order to grow your business, establishing partnerships is essential, because having “strong” connections directly affects your company’s authority.
And that’s where public relations firms like Deft consult steps in. Creating and maintaining connections is a number one priority for a public relations specialist, as connections have the potential to turn into opportunities.

Deftconsult
Excellence in public relations, our trademark.

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Good company in a journey makes the way seem shorter. — Izaak Walton